Dedeman Hotels & Resorts International, the first international hotel chain of Turkey's tourism, continues its controlled growth strategy with the franchising business model, which it pursues through leasing and operating method. Dedeman Kartepe Kocaeli, the 3rd franchise hotel after Dedeman, Denizli and Adıyaman, increased the number of hotels to 19 and the number of rooms to 2974.
M.M.S. The opening of Dedeman Kartepe Kocaeli, which started to host its guests in cooperation with Tourism and Dedeman Tourism Management; Banu Dedeman, Chairman of Dedeman Hotels & Resorts International, M.M.S. Tourism Board Chairman Dr. It was held with a magnificent ceremony on 29 June 2022, hosted by Murat Mustafa Satı. To the ceremony; Kocaeli Deputy Governor İsmail Gültekin, former Tourism Minister Abdülkadir Ateş, Kocaeli Metropolitan Municipality General Coordinator Nihat Abiş, Kartepe Mayor Atty. Mustafa Kocaman, Kocaeli Provincial Culture and Tourism Director Fatih Taşdelen, and many names from the provincial and district protocol attended.
10 new hotels, 3 new brands
In her speech, Banu Dedeman, Chairman of the Board of Dedeman Hotels & Resorts International, stated that Kocaeli is a city that makes significant contributions to the country's economy and especially to the current account deficit with its high export capacity, and also has a great tourism potential with its historical and countless cultural and natural riches. He stated that they have grown as a national brand with the support of investors and waved the Dedeman flag all over Turkey and the world.
Banu Dedeman stated that they are planning to add 10 new hotels, 6 of which have been signed and 4 of which are in the signing phase, to their chain by the end of the year, and said, “We are one of the 81st and most important hotels in Turkey, primarily in Ankara, Antalya, İzmir, Bursa, Edirne, Kars, Ordu, Mardin and Sinop. We want to carry the Dedeman brands to the province”.
Stating that they aim to expand Dedeman presence not only in the country but also abroad, Dedeman said, “Today, we are proud to represent an example of Turkish hospitality, friendly service and working with love in our hotels in Kazakhstan and Northern Iraq. We compete with world brands in foreign geographies and show our difference with Dedeman standards and the power of Turkish hospitality. As the Dedeman Group, the experiences we gained in countries such as Moldova, Uzbekistan, Bulgaria, Syria and Russia, where we operated hotels in the past, have brought us to where we are today.”
In her speech, Banu Dedeman also added Dedeman Collection, Dedeman Suits & Residences, Managed by Dedeman and Smart by Dedeman, in addition to the “Dedeman” and “Park Dedeman” brands, stating that they will continue with 6 brands until 2025; He stated that they plan to grow 100 percent on hotel and room basis, increase the number of employees by 70 percent, and increase the managed turnover by 5 times.
“We will carry our experience from Palandoken to Kartepe”
As part of these growth plans, M.M.S. Expressing that their cooperation with tourism has a special importance for them, Banu Dedeman said, “We aim to add a new breath to winter tourism by bringing our 30 years of experience in Erzurum Palandöken ski resort to Dedeman Kartepe. We will continue to host the camps of local and foreign sports clubs.”
Life center will add a new color to Kocaeli
Banu Dedeman gave the following information about Dedeman Kartepe Kocaeli, which adds value to the texture of the city with its award-winning architecture: “Dedeman Kartepe Kocaeli will serve its guests with 5 suites, 161 standard rooms, a total of 166 rooms, meeting halls and a ballroom. Dedeman Kartepe, with its offices, residences and shops, facilities such as SPA & fitness & indoor swimming pool, and restaurants serving Turkish and world cuisine, will be an important center of attraction for guests coming from outside the city as well as those living in the region.”
“This cooperation will further raise the positive image of Kartepe”
M.M.S. Tourism Inc. Chairman of the Board of Directors In his speech at the ceremony, Murat Mustafa Satı expressed his happiness for bringing Kocaeli, which has a great tourism potential, together with the Dedeman brand. Satı said, "This cooperation, which I believe will further increase the positive image of our region in every sense, will be a breath of fresh air not only for our guests coming from outside the city, but also for the people of Kocaeli."
Dr. Murat Mustafa Satı stated that Kartepe is one of the regions where the heart of winter tourism beats with its ski center and said: “This is undoubtedly a very important achievement for our city. However, the region we are in has the diversity to offer much more than that to its guests. That's why Dedeman's 'all-season tourism' approach is extremely valuable to us."
Tourists from the Middle East and Gulf countries show interest
Pointing out that tourists from Satı, the Middle East and the Gulf regions mostly prefer Kocaeli for accommodation, he said, "We see that especially tourists from Qatar and Kuwait show great interest in the Kartepe-Maşukiye-Sapanca corridor during the summer months. Many cultural tours abroad, especially Indonesia, prefer our city as an accommodation stop. We are the stopping point for cultural tours that serve Istanbul and Anatolia.”
“Activity of the airport will increase the tourism of the region”
Dr. In his speech, Murat Mustafa Satı stated that Kocaeli has all the features to be one of the leading cities of Turkey in tourism as well as in industry, and stated that he believes that the interest in Kartepe will be much greater if Cengiz Topel Airport is made more active.
Speaking after Satı, Kartepe Mayor Atty. Mustafa Kocaman, noting that Kartepe is one of the most special locations for nature tourism, expressed that he is very proud and happy to meet this beauty with Dedeman, one of the most rooted brands of Turkey. In his big speech, “Kocaeli also has the largest natural life park in Europe. I would like to thank everyone who contributed and invested in bringing this and similar values of our city to more people.”
Speaking at the opening ceremony, former Minister of Tourism Abdülkadir Ateş said that very important breakthroughs have been made in the field of tourism both in Kocaeli and Turkey in recent years and said, “In the past, the number of hotels to stay in Anatolia was very few. Now, wherever we go to Anatolia, we come across very nice hotels. Dedeman's 3rd generation, which has become an international brand today, is doing this job professionally, which makes me proud.”
In his speech at the ceremony, Kocaeli Deputy Governor İsmail Gültekin emphasized that Kocaeli is a city of hospitable and hardworking people as well as its natural beauties and said, “Very good results will be achieved with the combination of the experience of the brands and the energy of this city. In this context, I am confident that Dedeman Kartepe Kocaeli will also make an important contribution to the recognition of this city.”
